While the branding of a label on a package is of high importance for any industry manufacturer, focusing only on the branding design and not taking care of the crucial info can result in small to huge errors which can ruin a great package design. The effects of label errors go beyond label recalls and financial losses. In a complex industry such as pharma and medical devices, it can go as far as the loss of human life. Because unclear or erred medication instructions are a huge risk for patient safety. This is why the US FDA is continually maintaining a high level of regulations when it comes to drug packaging. Patient safety is always the main point of focus.
A company may need to maintain its business, branding and marketing goals; but human life is way more important. So, organisations need to find balance. A way to have their brand stand out, but also to prioritise the safety and usage instructions. These things get tough when translation is involved. Because the entire label needs to be translated into a natural, understandable language. Additionally, product packages being exported to different countries, also need to adhere to the ever-evolving industry regulations worldwide. Another challenge faced by the industry is the use and the amount of available space. A label needs to be small or big enough to fit a container appropriately and to contain all of the information required by a regulatory organization, which often depends on the country a package is being exported to.
A clearly defined label design workflow
A great starting point for changing and introducing automation into the packaging and labeling workflow is the FDA Safety Considerations guidelines document. The document contains the suggestions for safety precautions on label design and guidance on what information is regulatory and what is advised. By defining a clear project scope for a label production workflow and creating a checklist approved by all stakeholders, a label production process can run much smoother and stay on track with the milestones and deadlines. It’s important to always keep in mind that manual artwork proofing and inspection takes much more time and is prone to human error. Pharma and Medical Device companies need to stay up to date with the latest automation novelties.
It’s also crucial that a clear strategy is defined for introducing the change and automating the packaging and label production workflow in order to speed up the process and reduce label errors. Finally, whether printing is being done in-house or outsourced, the label production stakeholders and the printing stakeholders need to carry out the printing inspection on both ends. They must double check and verify the approved artwork PDF against the Printer Proof, in order to eliminate all label printing errors. GlobalVision is the world leader in the design of innovative proofreading technologies. Their solutions have been integrated into the packaging workflows of leading consumer packaged goods companies, printing firms and over 70% of the top pharmaceutical companies worldwide.